If you want your website to become profitable and stay high on search engine rankings, you need to pay attention to such a parameter as a bounce rate. A bounce rate shows how many visitors leave your website without visiting another page on it.
If the magic “click” to go on to the next page didn’t happen, it means your content didn’t interest the visitor enough to stay. Meaning, the conversion rate suffers. Google may penalize websites with high bounce rates. The reason is that they may use inappropriate ways to lure people without offering valuable information.
Reducing the bounce rate is the key to improving your website’s reputation and increasing the conversion rate. Here are a few ways to do it.
1. Lowering The Page Loading Time
You may have spent weeks creating useful content for your website, hoping to attract the target audience and make it stay longer. However, if the page loads for too long, the “fish” can get off the hook before your content pulls it in.
Reduce the loading time of your pages by optimizing images, videos, and content. Check the loading speed of your website using numerous tools, such as Google’s PageSpeed Insights.
Go on to:
- Reduce image size
- Enable browser caching
- Use compression
- Optimize your CSS
2. Format Your Content
No matter how excellent your content is, if you fail to make it readable, the visitor will leave in a flash. A wall of text is a scary thing to face. In the modern world, the attention span of an online reader is extremely short. You need to do your best to catch it and make the person read on.
Making the text more readable includes:
- Reducing the paragraph size
- Dividing content into several parts
- Diluting text with images
- Using bulleted lists
- Introducing frequent subheading
Some websites put the approximate reading time on top of the text to give a person an idea of how much time they will “lose” on the page. Don’t make it more than 5 minutes.
3. Invite The Right People
While you are racing to get as many visitors as possible, anyone who isn’t your target audience will ruin your bounce rate score. It’s up to you to make sure you use such tools as social media to invite the right people.
The more people are interested in the subject you are sharing, the less likely they are to leave the website before clicking something.
When you follow up with your target audience, it’s vital to have clean mailing and calling lists. By taking advantage of address checkers and phone validators, you can make sure you aren’t spending money trying to contact non-existent people.
4. Reduce The Number Of Ads
Adding colorful and eye-hurting ads to your website are a big mistake. They may bring you money at first, but eventually, you’ll lose potential customers. People don’t like to be attacked by promotions.
No matter how excellent your website is, they will leave it in order to save their eyes and brains from the ad attack. Use advertisements sparingly and try to choose those which are the most discreet.
5. Use One Call To Action
Numerous CTAs (Calls To Action) on your websites can overwhelm users just as promotions can. You need to come up with one quick and precise CTA, which can achieve what you need.
The CTA must give users an impression that executing it can help them accomplish their goals. You can change CTAs on a regular basis but never use more than one.
Reducing bounce rate is easy if you take a smart approach to create your website. If you have a high bounce rate, it’s vital to get it down as soon as possible.